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Type and Fonts

You can use any typeface (font) you desire, but be extremely careful when using serifed typefaces. A serifed typeface has decorative curves and points that become thicker in places, such as Times New Roman, Garamond, and Bookman. Avoid using Serifed Fonts, especially in small sizes. If you wish to use a serifed font, be sure to make it bold and larger than 12pts. Otherwise you will risk losing the line of the letter at the thinner points.

examples:

Note that Arial is not serifed (the thickness of the letters remains consistent). These fonts are much more reliable, even at small point sizes. (Others include Swiss, Humanist, Futura, etc.)

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Halftones

Any image that has shades of a color, as opposed to or in addition to the solid ink color, must be halftoned. This includes gradients, photos, and shadows. A halftone is basically a dot pattern that is created to simulate shades of the printed ink. All halftones are 'screened' at 55-LPI (lines per inch). TIP: When designing our own stickers, we tend to avoid using halftones, because they rarely come out perfectly on every sticker.

- example of a gradient (blend) with close-up at 55 LPI

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(top) example of a photograph; (bot) halftoned at 55 LPI

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This is an example of a well-designed sticker using color halftone gradient fills. Different shades and blends of colors can be achieved using halftones. (This is a scan of an actual sticker we printed). Click here for more examples.